Rebrand of Chicken Essence for the New Generation
Description: Brand's Chicken Essence has over 100 years of proven health benefits, but it is only popular amongst the older generation. The goal is to make the younger generations take chicken essence in place of popular energy drinks.
Role: Design Strategy | Duration: 1 week
Description: Brand's Chicken Essence has over 100 years of proven health benefits, but it is only popular amongst the older generation. The goal is to make the younger generations take chicken essence in place of popular energy drinks.
Role: Design Strategy | Duration: 1 week
