Redesign a triggered email
Duration: 3 weeks
Role: Lead Design Strategist, Copywriter, Project Management
Duration: 3 weeks
Role: Lead Design Strategist, Copywriter, Project Management
Project Overview:
Based on the available data, it became evident that Castlight's monthly progress report email consistently outperformed the average, presenting a golden opportunity to enhance user engagement within our app. Recognizing the significance of this update, I endeavored to optimize the email's impact by improving its design and functionality.
The existing layout desperately needed a revamp, as it failed to make the best use of available space and contained broken features that hindered user engagement. To address these issues, I meticulously crafted wireframes using Adobe XD, aiming to drive program engagement and create a more fluid and seamless experience for users.
Collaborating closely with an in-house designer brought the envisioned design to life, ensuring a visually appealing and user-friendly interface. Together with the development team, we flawlessly deployed the revamped email.
The results were strikingly positive, with a remarkable 5% increase in engagement observed within the first three months. This outcome further validated the impact of the redesign, reaffirming our commitment to improve and optimize the user experience continuously.
You can find my planning process here: https://app.milanote.com/1MN7Q11zhpP0bO?p=vU8J6mFwwHo
Here are the results from left to right (Original, Wireframe, and final design):
Original Version
Wireframe
